Wednesday, May 6, 2020

Questions On Customer Service Improvements - 1753 Words

BUS-512-03 - 15/SP/A Loredana Carson Hongna Kou Final paper Customer Service Improvements Customer service is a popular study and topic in recent decades. Today, with the development of technology and society, customer service is as important as product quality. Good service plays a very important role in the retail industry, which is reflected by convenience, integrity and caring during transactions. A hierarchical element structure of service quality which is based on five dimensions and twenty-eight attributes has been developed by Dabholkar (Martinelli , E., Balboni, B, 2012). These five dimensions include Personal Interaction, Reliability, Physical Aspects, Policy, and Problem Solving. Not only the physical†¦show more content†¦Researchers indicate that supermarkets should build positive images and prevent failures of service by utilizing a long-term strategy. This service strategy should pay particular intention to the implementation of service process and the setting of store (Martinelli, E., Balboni, B, 2012). Figure1. The competing model (Martinelli , E., Balboni, B, 2012) Table 1. (Martinelli , E., Balboni, B, 2012) So we conclude that grocery retailers form enduring relationship with customers by improving the quality of customer service. Then it will increase customers’ loyalty and expand the long-term business. Therefore, we suggest Vons to improve its customer service in many aspects. First, we suggest Vons use the problem-focused strategies, which include cognition change and situation’s modification, to deal with the customer’s problem. (Little, L. M., Kluemper, D., Nelson, D. L., Ward, A.,2013). The emotion of customer service representatives would seriously impact customer emotion, which is called emotion contagion (Barger PB, Grandey AA., 2006). Published statistics shows that customer service representatives are verbally abused by customers about 10 times a day on average . So some customer service representatives who are subject to these verbal aggression may deal with a customer’s problem ineffectively and lead to damaging consequences. Therefore, we need to identify the harmful

Tuesday, May 5, 2020

Social Order v. Personal Freedom Essay Example For Students

Social Order v. Personal Freedom Essay A study of Arthur Millers The Crucible and Nathaniel Hawthornes The Scarlet LetterSince the dawn of time, a struggle has been waged. This battle has been fought inthe courtroom, in society, and especially in the human heart. This is the battle betweensocial order and personal freedom. In Arthur Millers The Crucible and NathanielHawthornes The Scarlet Letter this struggle is superbly illustrated. Personal freedom had long been debated in both early Puritan society, during thetime of The Crucible, and later during the time of The Scarlet Letter. When the Puritansfled England in search of religious freedom, they turned first to the Netherlands. Theproblem was, the Dutch permitted much more freedom than the Puritans could reckonwith. The group wanted freedom of religion, as long it was freedom to practice only thePuritan religion. After a failed attempt back in England, the Puritans were given a grantof land in the New World. In this first real exposure to true personal freedom thePuritans rejected it, and this rejection was to set the tone of their lives in the New World. Even when restrictions on dress, manner, and building standards were relaxed, what aperson could or couldnt do in private was still dictated as strictly as ever by the churchtheocracy. Dancing, not attending church, and fighting were all prohibited by thegovernment. Social order, on the other hand, was paramount in these societies. Often one wasexpected simply to recognize what their duty in maintaining the social order was, and todo it. Laws were so strict that neglecting even a single one was considered disorderly andseverely punished. The Crucible and The Scarlet Letter both deal extensively with the fundamentalclash between the desire for freedom by the individual and the desire for order by themasses. Both works deal with the consequences of extramarital affairs. The Puritansociety considered these liaisons a flagrant disregard of the social order imposed on thecommunity. In both works, the participants in these affairs were ruined, but insignificantly different ways. John Proctor, in The Crucible, dies essentially by his ownhand, exchanging the guilt for a sin which he did not commit for that of a sin he didcommit. Proctor: I cannot mount the gibbet like a saint. It is a fraud. I am not that man. . . . My honesty is broke, Elizabeth; I am no good man. Nothings spoiled bygiving them this lie that were not rotten long before. (page 126). Arthur Dimmesdale, in The Scarlet Letter is ruined by his affair with HesterPrynne. A minister in the community, he finds it nearly impossible to live as a hypocrite,preaching goodness and light, and living with the knowledge that he is not an innocentindividual. Live he does, however, but the strain of his conscious wears away at him. Heloses all joy in life, constantly clutching at his heart under the weight of his sin. Dimmesdale wastes away slowly, fighting the knowledge of his sin, while that sameknowledge eats at his will to live. On that spot, in very truth, there was, and there had long been, the gnawing andpoisonous tooth of bodily pain. Without any effort of his will or power to restrainhimself, he shrieked aloud; an outcry that . . . reverberated . . . as if a company ofdevils, detecting so much misery and terror in it, had made a plaything of thesound . . . (page 144)Each of these two men, having waged an internal battle between social order andpersonal freedom, succumbed to personal freedom, and were destroyed for it in their ownattempts to the right their sins. Although the manners of their deaths were different, bothmen die from guilt after disobeying the social order of the day. .ud66abccd43c4119db0cbbd3ea0aa70a7 , .ud66abccd43c4119db0cbbd3ea0aa70a7 .postImageUrl , .ud66abccd43c4119db0cbbd3ea0aa70a7 .centered-text-area { min-height: 80px; position: relative; } .ud66abccd43c4119db0cbbd3ea0aa70a7 , .ud66abccd43c4119db0cbbd3ea0aa70a7:hover , .ud66abccd43c4119db0cbbd3ea0aa70a7:visited , .ud66abccd43c4119db0cbbd3ea0aa70a7:active { border:0!important; } .ud66abccd43c4119db0cbbd3ea0aa70a7 .clearfix:after { content: ""; display: table; clear: both; } .ud66abccd43c4119db0cbbd3ea0aa70a7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud66abccd43c4119db0cbbd3ea0aa70a7:active , .ud66abccd43c4119db0cbbd3ea0aa70a7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud66abccd43c4119db0cbbd3ea0aa70a7 .centered-text-area { width: 100%; position: relative ; } .ud66abccd43c4119db0cbbd3ea0aa70a7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud66abccd43c4119db0cbbd3ea0aa70a7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud66abccd43c4119db0cbbd3ea0aa70a7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud66abccd43c4119db0cbbd3ea0aa70a7:hover .ctaButton { background-color: #34495E!important; } .ud66abccd43c4119db0cbbd3ea0aa70a7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud66abccd43c4119db0cbbd3ea0aa70a7 .ud66abccd43c4119db0cbbd3ea0aa70a7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud66abccd43c4119db0cbbd3ea0aa70a7:after { content: ""; display: block; clear: both; } READ: Wolfgang Amadeus Mozart Essay SummaryBoth The Crucible and The Scarlet Letter deal with a conflict emerges betweenthe two desires when a citizen takes vengeance upon themselves, rather than taking theirgrievances to the law. In The Crucible, Abigail Williams targets John Proctor and hisfamily after he leaves her and ends an affair between the two of them. By taking the lawinto her own hands, Abigail violates the social system of the community, bringing allsemblance of order crashing down around her own personal schemes. This is illustratedby Proctors statement when he attempts to clear his wife of the accusation of witchcraft. Proctor: . . . She Abigail thinks to dance with me on my wifes grave! . . . Godhelp me, I lusted, and there is such a promise in sweat. But it is a whoresvengeance, and you must see it . . . (page 102). In The Scarlet Letter, Hester Prynnes betrayed husband, Roger Chillingworth,vows vengeance on her and her lover, Arthur Dimmesdale, for their perfidy and disregardfor him. By taking vengeance into his own hands, he circumvents the law and destroysone mans regard for himself in the process. But, as for me, I come to the inquest with other senses than they possess. I shallseek this man. . . . There is a sympathy in him that will make me conscious of him. . . . I shall feel my self shudder, suddenly and unaware. Sooner or later, he mustneeds be mine! (page 80). Once again, the disregard for the social order of the community destroys theavengers. In The Crucible, Parris announces:My niece, sir, my niece Abigail I believe she has vanished. . . . Excellency, Ithink they may be aboard a ship. . . . Tonight I discover my strongbox is brokeinto. (page 174)Legend says Abigail Williams became a prostitute in Boston, ruined by her need todestroy the Proctors. Roger Chillingworths vengeance also proved disastrous. When ReverendDimmesdale confesses, Chillingworths last reason to live is stolen from him. The doctordies one year later, a broken man. During that year, Chillingworth lives under a spoiledreputation, accused of being . . . a potent necromancer, who had caused it the scarletletter to appear through the agency of magic and potent drugs . . . (page 240) to appearon Arthur Dimmesdales breast in the years the two were house-mates. It is said thatduring the year he lived all his vital and intellectual force seemed at once to desert him;insomuch that he positively withered up, shriveled away, and almost vanished frommortal sight, like an uprooted weed that lies wilting in the sun. (page 242). HadChillingworth acknowledged himself as Hesters husband, gone to the authorities of thetown with his suspicions, and generally abided by the rules set forth by society, it isdoubtful that he would have met such an end. By disregarding the order of society,however, he brought only misery and no justice to himself, and the lovers. A conflict, however, is also present between the two pieces on the subject of socialorder and personal freedom. The society of The Scarlet Letter is much less daunting thanthat of The Crucible. The fact that Hesters embroidery was widely in demand denotes aculture far more lenient than that described in The Crucible. Governor Bellinghamsgloves, the scarves Hester embroiders for ladies, and the dress she makes for Pearl are allindications of the beginnings of modern society. Deep ruffs, painfully wrought bands and gorgeously embroidered gloves were alldeemed necessary . . . . In the array of funerals, too, whether for the apparel of thedead body, or to typifiy, by manifold emblematic devices of sable cloth and snowylawn, there was a frequent and characteristic demand . . . . Baby linen, for babiesthen wore robes of state, afforded still another possibility of toil and emolument. .u013ca5b4d72504fe4c1300658c364cf3 , .u013ca5b4d72504fe4c1300658c364cf3 .postImageUrl , .u013ca5b4d72504fe4c1300658c364cf3 .centered-text-area { min-height: 80px; position: relative; } .u013ca5b4d72504fe4c1300658c364cf3 , .u013ca5b4d72504fe4c1300658c364cf3:hover , .u013ca5b4d72504fe4c1300658c364cf3:visited , .u013ca5b4d72504fe4c1300658c364cf3:active { border:0!important; } .u013ca5b4d72504fe4c1300658c364cf3 .clearfix:after { content: ""; display: table; clear: both; } .u013ca5b4d72504fe4c1300658c364cf3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u013ca5b4d72504fe4c1300658c364cf3:active , .u013ca5b4d72504fe4c1300658c364cf3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u013ca5b4d72504fe4c1300658c364cf3 .centered-text-area { width: 100%; position: relative ; } .u013ca5b4d72504fe4c1300658c364cf3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u013ca5b4d72504fe4c1300658c364cf3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u013ca5b4d72504fe4c1300658c364cf3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u013ca5b4d72504fe4c1300658c364cf3:hover .ctaButton { background-color: #34495E!important; } .u013ca5b4d72504fe4c1300658c364cf3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u013ca5b4d72504fe4c1300658c364cf3 .u013ca5b4d72504fe4c1300658c364cf3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u013ca5b4d72504fe4c1300658c364cf3:after { content: ""; display: block; clear: both; } READ: Popular Entertainment, Performing Arts Essay(page 86)The festival held on Election Day as described in The Scarlet Letter would havebeen pure heresy to the inhabitants of Salem Village; mariners, granted special license bythe citizens of Boston, would have been expected to conform to Puritan society while onshore had they sailed into Salem. The picture of human life in the market place, though its general tint was the sadgray, brown, or black of the English emigrants, was yet enlivened by somediversity of hue. A party of Indians, in their savage finery of curiouslyembroidered deerskin robes, wampum belts, red and yellow ochre, and feathers . . . . Nor, wild as were these painted barbarians, were they the wildest feature of thescene. This distinction could . . . be claimed by some mariners . . . who had comeashore to see the humors of Election Day. They were rough-looking desperadoeswith sun-blackened faces and an immensity of beard; their wide, short trouserswere confined about the waist by belts, often clasped with a rough plate of goldand sustaining always a long knife, and, in some instances a sword. From beneaththeir broad-brimmed hats of palm leaf gleamed eyes which . . . had a kind ofanimal ferocity. (page 218). In this sense the characters of The Scarlet Letter have a much greater personal freedom,and less strict social order, than do those of The Crucible. The struggle between personal freedom and social order has been fought in everysociety, and in every human heart throughout the ages. The Scarlet Letter and TheCrucible illustrate this struggle superbly, not only granting the reader a glimpse at therestrictions on freedom in place during the Puritan era, but also illustrating the differencebetween the freedoms available in a small village or large town. This struggle continuestoday, with much the same consequences when social order is disregarded as there werethen.

Sunday, April 12, 2020

Pi Number Essays - Pi, Approximations Of, , Term Papers

Pi Number A little known verse in the bible reads "And he made a molten sea, ten cubits from the one brim to the other; it was round all about, and his height was five cubits; and a line of thirty cubits did compass it about (I Kings 7, 23)." This passage from the bible demonstrates the ancient nature of the irrational number pi. Pi in fact is mentioned in a number of verses throughout the bible. In II Chronicles 4,2, in the passage describing the building of the great temple of Solomon which was built around 950BC, pi is given as equal to three. This value is not very accurate at all and should not even be considered accurate for it's time, however it should be noted that precision was not needed for the task that was being performed and we should let the general concept of pi that the biblical characters posses impress us. Present knowledge suggests that the concept of pi first developed in 2000 BC in two separate cultures. The Babylonians used pi at a value of 25/8 while an entirely different culture, the ancient Egyptians used pi at a value of 256/81. While the biblical calculation of pi=3 most likely came from crude measurement, there is strong reason to believe, because of the relative accuracy of the values, that the Babylonians and Egyptians found pi by means of mathematical equations. In the Egyptian Rhind Papyrus, which is dated around 1650 BC, there is strong evidence supporting that the Egyptians used 4(8/9)2 =3.16 for their value of pi. At that point in history, and for the majority of modern history, pi was not seen as an irrational number as it is today. The next culture that investigated pi was the ancient Greeks. Starting in 434 BC Greeks were unraveling the mysteries of pi. The mathematician Anaxagoras made an unsuccessful attempt at finding pi, which he called squaring the circle and in 414 BC, 20 years after Anaxagoras failed in his attempt to square the circle, Aristophanes refers to the work of Anaxagoras in his comedy "The Birds". It took over 100 years for the Greeks to finally find a value for pi. In 240 BC Archimedes of Syracuse showed that 223/71*pi*22/7. Archimedes knew, what so many people today do not, that pi does not equal 22/7 and he made no claim to have discovered the exact value of pi. However if we take the average of his two bounds we obtain pi=3.1418, which was an error of about 0.0002. Archimedes found the most accurate value of pi up to that time and his value would be used exclusively until the next discovery in the world of pi. The next major finding concerning pi did not occur in the western world, but in China by Tsu Chung-chi'h who approximated pi at 355/113 in 480 AD. Next to nothing except for this work is known about Tsu Chung-chi'h's life but it is very unlikely that he had any awareness of Archimedes work. We shall now notice how during the dark ages of Europe, the lead in the research of pi is passed to the East. Aryabhata, working on his own in Persia without any outside information in 515 AD was able to approximate pi to 3 decimal places. A mathematician from Baghdad named Al'Khwarizimi worked with pi however the most accurate finding of pi to date was found even more east in Samarkand by Al-Khashi. In 1430 AD he approximated pi to 16 decimal places, the most to date. His work however, would be the last of note from the east as the European Renaissance brought about a whole new mathematical world. The first notable discovery in the approximation of pi from the European Renaissance was by Viete in 1593 AD. He expressed pi as an infinite product by using only 2's and square roots. In 1610 Ludolph van Ceulen demonstrated the new thought coming out of the Renaissance by calculating pi to 35 decimal places. Around the same time, Snell refined Archimedes's method of calculating pi, and Snell's work was used by Grienberger to calculate pi to 39 decimal places in 1630. In 1655 Wallis showed that pi/2=2/1*2/3*4/3*4/5*6/5*6/7*8/7*8/9..... The 18th centuary brought about great achievements in the calculating of pi. In 1706, Machin found pi to 100 decimal places, the first time that feat was ever achieved and in the same year, a British mathematician, William Jones first used pi for the circle ratio. In 1737, Euler first used the Greek letter pi

Tuesday, March 10, 2020

August Wilsons Pittsburgh Cycle

August Wilson's Pittsburgh Cycle After writing his third play, August Wilson realized he was developing something quite monumental. He had created three different plays set in three different decades, detailing the hopes and struggles of African-Americans. In the early 1980s, he decided that he wanted to create a cycle of ten plays, one play for each decade. Collectively, they would become known as the Pittsburgh Cycle - all but one take place in the citys Hills District. August Wilsons 10 play series is arguably one of the finest literary achievements in contemporary drama. Although they were not created in chronological order, here is a brief synopsis of each play, organized by the decade each one represents. Note: Each of the links connects to an informative New York Times review. Gem Of the Ocean Set in 1904, a young African-American named Citizen Barlow, like many others traveling north in the years after the Civil War arrives in Pittsburgh in search of purpose, prosperity, and redemption. A woman named Aunt Ester, who is rumored to be 285 years old and possess healing powers, decides to help the young man on his life’s journey. Joe Turner’s Come and Gone The title warrants a bit of historical context - Joe Turner was the name of a plantation owner who, in spite of the emancipation proclamation, forced African-Americans to work in his fields. In contrast, Seth and Bertha Holly’s boarding house offers room and nourishment to wayward souls who have been mistreated, abused, and sometimes even kidnapped by members of white society. The play takes place in the year 1911. Ma Rainey’s Black Bottom As four African-American blues musicians wait for Ma Rainey, the famous lead singer of their band, they exchange off-the-cuff jokes and cutting-edge barbs. When the blues diva does arrive, the tensions continue to mount, pushing the group towards its breaking point. The tone is a combination of bitterness, laughter, and the blues, an ideal representation of the black experience during the late 1920s. The Piano Lesson A piano that has been handed down for generations becomes the source of conflict for members of the Charles family. Set in 1936, the storyline reflects the significance of objects in relationship to the past. This play garnered August Wilson his second Pulitzer Prize. Seven Guitars Touching upon the theme of music once again, this drama begins with the death of guitarist Floyd Barton in 1948. Then, the narrative shifts to the past, and the audience witnesses the protagonist in his younger days, ultimately leading up to his demise. Fences Perhaps Wilson’s most renowned work, Fences explores the life and relationships of Troy Maxson, an activist-minded trash collector, and former baseball hero. The protagonist represents the struggle for justice and fair treatment during the 1950s. This moving drama earned Wilson his first Pulitzer Prize. Two Trains Running This multiple award-winning drama is set in Pittsburgh 1969, in the height of the battle for civil rights. In spite of the political and social change that sweeps through the nation, many of the characters of this play are too cynical, too down-trodden to experience hope for the future or rage for the ongoing tragedies. Jitney Set in a cab driver’s station during the boisterous late 1970s, this character-driven play features sharp-witted, hustling co-workers who gossip, argue, and dream in between jobs. King Hedley II Often thought of as the bitterest and most tragic of Wilson’s cycle, the play focuses on the downfall of the prideful ex-con protagonist, King Hedley II (the son of one of the characters from Seven Guitars). The mid-1980s setting finds Wilson’s beloved Hills District in a dismal, poverty-stricken neighborhood. Radio Golf With this 1990s setting, the final play in the cycle tells the story of affluent Harmond Wilks, a successful politician and real estate developer - who considers tearing down a historic old house that once belonged to none other than Aunt Ester. It all comes full circle!

Sunday, February 23, 2020

How to be successful in life Essay Example | Topics and Well Written Essays - 750 words - 1

How to be successful in life - Essay Example However, there are certain principles towards attainment of a successful living that are leading a healthy life, keeping ambitions and struggling towards attainment of these ambitions and planning, all these should be adopted by everyone in order to live a life that is accomplishing. Firstly, one must be healthy, secondly proper actions should be taken towards accomplishment of set goals and thirdly, planning should be there to be successful in life. All these lead to be successful in life. To lead a successful life requires one to be healthy first of all. In my consideration, healthy living is a successful living, which is the first principle to be successful in life. One should have healthy habits if he wants to be successful in life. From our childhood, we have listened to a quote by Benjamin Franklin narrated by our parents that is â€Å"Early to bed and early to rise makes a man healthy, wealthy, and wise.† Being healthy requires one to take proper sleep, take meals on proper time, have a balanced diet, do exercises and adopt everything that is healthy in life. Such a person will have good health and will not be troubled with health issues and will have a healthy mind to think over issues of life. Such a person will make good decisions and will have ample time to think over problems. Time is more precious than anything else and healthy living allows us to utilize all the available time without wasting it (Babson 78). The other principle to get closer to successful living is to do something towards fulfillment of ambitions. It means that we have to act in order to get (Watson 2004). Ben Franklin gives a quote, â€Å"God helps those who help themselves†. To be successful requires one to be sincere with himself. When a person is sincere with himself, he will keep aspirations and will work towards fulfillment of his set aspirations. Our actions speak about our set ambitions and our actions are informative as what we

Friday, February 7, 2020

Down with Mosquitoes and Malaria Essay Example | Topics and Well Written Essays - 500 words

Down with Mosquitoes and Malaria - Essay Example However, these areas mainly act as mosquitos’ breeding site and therefore people living in around such areas have been found to be the most affected by malaria cases. Several methods such as use of spraying insecticides and depositing pesticide chemicals in water bodies have been used in the past. However, since these methods are not environmental friendly the need to develop other methods of fighting malaria is imminent. In the modern day there has been some advancements such as use of surfactants among other chemical methods. Surfactants are mainly used in water catchment areas to prevent mosquito breeding. Surfactants comprise of elements that are both soluble and insoluble in water hence the ability to diffuse in water. Furthermore, surfactants adsorb between air and water molecules or molecules of two mixed liquids such as water and oil. This aspect of adsorption forms the basis of using surfactants to prevent mosquito breeding due to the ability to form emulsifications. Surfactants reduce the surface tension of between liquids and or between a liquid and a solid. As a result they can be used in mosquito breeding areas since reduced surface tension makes the mosquitos to drown. Additionally surfactants are organic therefore they do not cause environmental pollution and can hence be considered an efficient method of preventing mosquito breeding. However, use of surfactants in large quantities may have negative environmental effects hence their use is relatively restricted. Some common examples of surfa ctants are detergents and medicinal lotions. In addition, researchers have come up with a way of suing heparin to fight malaria. This process involves reducing activity of PfEMP1,which facilitates binding of uninfected RBCs by infected RBCs, by using heparin since it engulfs the infected cells hence preventing the binding.. When red blood cells (RBCs) are infected by malaria parasites they cling to the walls of blood vessels allowing these parasites to