Tourism Market In Dubai Tourism Essay

snagism Market In Dubai holidaymakerry EssayOur mission is to generate tour plans for Business Tour, Normal Tours and UAE Company planning to send their employees for a trip, we hope to soft touch tourist coming to Dubai for holidays as well as expatriates and locals support in Dubai.Our target market place includes locals, tourist, working class, international visitors, corporate employees and pertly married couples. We leave design different packages to target our market segments establish on demographic segmentation. We induct segmented our market on the bottom of Income Segmentation as described by Kotler, P. and Armstrong, G. (2008).Tourism Market in DubaiThe present credit crunch has similarly abnormal Dubai tourist industry, and its been ascertained that volume work to cut vacations the most as it is a leisure item. Given the current credit crunch it is noted that tourist who head for the hills to travel to Dubai for holidays f altogether in heights end tou rism, which is less credibly to be affected by any sort of economic recession. hence Arabian tours Income segmentation of the market leave al wizard anyow us to take packages for the high end tourist. (Economic Sectors, 2009) The economic sectors of Dubai in the form of a pie graph are shown in Figure 1.dubai-economy.pngFigure Economic Sectors DubaiArabian tours go out target business tours, e modifiedly corporate packages for companies planning to send their employees for a holiday. Hamilton, S. (2008) notes that the tourism industry accounts for 20% of Dubais GDP and notes that Dubai has also move a venue for international conferences, seminars, festivals, exhibitions both on regional and international level, attracting even more than tourist to Dubai. Further explains that traditional Arab hospitality, delightful winter climate, civilize infrastructure and crime free environment are the factors which get out go forward attracting tourist to Dubai in the future. Dubai government is dedicated to make tourism the major(ip) market of Dubai, hence foc victimisation on building tourism industry. at that place are more than 255 hotels in Dubai and still more are under-construction, which give attract tourist in Dubai and will expand the market for Arabian Tours in the future. (UAEs Consumer Market, 2011) According to the pie chart provided by department of tourism and commercialism marketing, Dubai the following figure 2 shows the guests received by Dubai Hotel Establishment by Nationality in January to June, 2010.Guest Dubai.pngFigure Guests Received by Dubai Hotel Establishment by Nationality (Jan-Jun 2010)The above graph shows that the geographic location of Dubai also creates the demand for Arabian tours in Dubai, attracting tourist from UK, EU, USA, India, Iran, China, Russia, GCC and Other Countries of the populace. Dubai is also the economic hub of the Middle eastbound and attracts expatriates of multinational companies, which is also the target market for Arabian tours and clearly explains the gain potential of tourism in Dubai and an prospect for Arabian Tours.CompetitionArabian Tours face a fierce rival in the market as the government continues to spend in tourism, some of the contentions areArabian Horizons ToursDubai Tourism causeTour Experts UAEArabian AdventuresTravel in DubaiEmir Tours of import ToursTour DubaiHormuz TourismDubai depart from SafariArabian tours will have a continuously developing strategy to judicature-mark wholly the rivalrys in the market to gain competitive usefulness. We will notch tour packages for all high end as well as low end tourist. customer Satisfaction will be the meaning of the function provided at Arabian Tours enabling us to differentiate our tour packages from our competitors. We will reach limited negotiations with Burj Al Arab and other hotels and resorts to offer the best packages for the tourist. We will also offer luxury pickups from Dubai Airport in a R olce Royce to differentiate our services from our competitors.A competitor analysis is the first step the firm takes to be competent to predict the extent and nature of its rivalry with each competitor as stated by Hokisson, R.E., Hitt, M.A., Ireland, R.D. Harrison, J.S. (2008). Arabian tours will conduct a natural competitor analysis of all the marketing activities, promotions and tour packages offered by its competitors.A detailed industry analysis will be conducted to analyze all the new entrants, buyers, suppliers, competitors and substitutes as explained by Walker, G. (2004). Arabian Tours will conduct competitor analysis by assessing competitors objectives, strategies, strengths and weaknesses, and reaction patterns. Benchmarking will be at the core of Arabian Tours competitive strategy and the research aggroup of Arabian Tours will always keep itself engaged in gathering information active competitors marketing mix, and also if the competitor is satisfied with their curr ent marketing mix, and how the competitor might react to something launched by Arabian Tours. To assess the competitors strengths and weaknesses secondary selective information about the competitors will be collected, which will then be map to assess the competitors reactions.Arabian Tours will have an active research team engaged in marketing and competitor research. The findings of the research work will be used to develop competitive strength of Arabian Tours, as noted by Luther, W.M. (2011) competitive strength is one of the most beta factors that determines whether you will enjoy profitability, and surprisingly, one that many entrepreneurs dont even take into account, gain states that actually its the competition rather than the customer that determines your revenues, market share and profit. jam AnalysisTechnology(Strength)Technology plays a vital role in todays world, Arabian Tours website will be launched providing the customers access to all the companies promotions and packages. Customers will be satisfactory to book a holiday tour by visiting the confederation website or by calling one of our representatives. Internet travelling is increment on a fast pace, our company website will be a complete tour solution for the entire tourist worldwide. We will use search engine optimization creating links of our websites on different websites attracting tourist globally to our website. Arabian Tours will have a robust CRM computer program in place to increase customer satisfaction.Social Media will also be used to spread the word about our company and the services offered, our holiday packages will be drived using social media, print media and electronic media. We will also use billboards around the city to advertise the promotions and tour packages offered by Arabian Tour. Arabian Tours website will be in sight in all the search engines, we will also post blogs, emails and eNewsletters to the target market.Socio-Political EnvironmentSince January, 2008 the world saw the worst financial crisis that has also affected Dubai tourist industry. Given the current financial crisis it is noted that tourist who tend to travel to Dubai for holidays fall in high end tourism, which is less probable to be affected by any sort of economic recession.Arabian Tours will have a special policy on identifying and eliminating world rights riska from its operations, and it is the primary responsibility of the enterprise to respect human rights in all of the companys practices.Corruption and bribery have a negative impact on any business, Dubai offers a crime and misguideion free environment for all the businesses which will help us to fight any corrupt practices. Arabian tours will design internal mechanism to prevent, detect and remediate corrupt practices.Climate Change is one of the biggest risk faced by the world today, global water supplies are diminishing, plot of land climate chane is one of the biggest risks of twenty-first century, it also presents opportunities for Arabian Tours to expand its business and come up with special holiday tours in Summers.Threats and OpportunitiesArabian Tours has to face a lot of competition by its competitors because Dubai is a tourist spot and more and more tourist companies are entering the market. This allows an easy entry of Arabian Tours in the tourism industry but at the same time Arabian Tours has to workbench mark these competitors to gain competitive advantage.All our services will be customer oriented which provides us an opportunity to gain competitive advantage in the tourism industry of Dubai. Dubai government has policies to promote tourism which is an opportunity Arabian Tours can avail and enter the market without any restrictions. The safe and sound world looks at Dubai as a holiday spot which attracts more tourists to Dubai every year, which is also an opportunity for Arabian Tours to attract international tourist.ObjectivesTo run low the industry leader in pro viding tour packages for Dubai.Providing tour packages to all concourse visiting Dubai as well as expatriates and locals living in Dubai.To become the leader in providing luxurious tour packages.Setting industry standards for tours in Dubai.Providing Customer driven preferences for tour planning.StrategiesTo become the industry leader we will advertise to masses as well as target market the niche market of tourism which are the high end tourist.We will acquire luxurious vehicles, helicopters and Cessna planes to become the luxurious tour provider. We will provide our customers with an experience which they wont forget and give them something to remember and take memories rearwards with them when they leave Dubai. Our international correspondence office will be circulate 24hours providing information on our tour packages and all the luxurious options which tourist could agree to their tour.ACTION PLAN/MARKETING MIXPRODUCTWe have think to offer the following servicesDesert Safari Morning Desert SafariEvening Desert SafariOvernight Dubai Desert SafariDesert Safari by Hummer (Luxurious Tour)Hatta Mountain Safarisheet PackagesCruise and Fish in The Gulf (Dolphin and Seals Show)Cruise and Dine Dubai rampantly Wadi TourBig Bus Dubai TourTour all the shop malls and famous tourist spots in DubaiFly over Dubai helicopter tour of Dubai (sight seeing Dubai)Cessna Plane tour of Dubai (Sight seeing Dubai)Tour Packages for newly married couplesRomantic CruiseHoney Moon package with a stay at Burj Al Arab and reception on helicopter from Dubai airdromeBusiness TourSite Seeing Dubai in a meat cleaverCessna fly over DubaiCorporate PackagesHoliday package for company employees (international/national) hurtOur tour packages are focused to provide luxury tour to our customers while offering competitive prices.PROMOTION PLANWe will be using following promotion methodsPrint MediaElectronic MediaBillboardsSteamersSocial MediaOn flexure WebsiteTo compete in the market we will a lso use both above the line and below the line marketing strategies. Social Media advertisement will be used to reach all the target markets to reach all the people visiting to Dubai and expatriates as well as locals living in Dubai. side/DISTRIBUTION METHODSWe will have our Head office on tribal sheikh zayed road with branches in famous spots of Dubai, i.e. Airport, Deira, Bur Dubai (One Head station and Three Branches). Our customers will be able to contact us online as well and the website will provide all the information on the visible(prenominal) tours and customers will be able to book a tour from anyplace in the world.Our sales team will be given customer oriented teaching, enabling them to provide customer satisfaction to the tourist. Staff training will includeSales Team TrainingManagement Trainee planSelling at the airport sales trainingSALES PROJECTIONS FOR quintuple YEARSThe following table shows the sales projection for Arabian Tours for 5 years, (Dubai Tourism ap peal up, 2012) reports that, Dubai ranks among the top 10 tourist destinations worldwide and the emirate is expect to attract 8.8million international visitors in 2012 with spending estimated at around 8.8 billion, index released by global credit card company MasterCard.Table Arabian Tours 5 years Sales ProjectionsSALES PROJECTIONS FOR FIVE YEARS category 1Year 2Year 3Year 4Year 5Optimistic50K60K70K80K90KPessimistic30K40K50K60K70KRealistic40K50K60K70K80KTable one shows the five year sales projection for Arabian Tours, serving bench mark 1000 tourist a week.