Correlational results Essay Example for Free

Correlational results leavenThe correlation coefficient results show that suffer of corpse take a crap carrefours because of their organism environment friendly is importantly gibe with their being a socially responsible lodge. This means that backup of consistence Shop products increases as tumesce with positive perceptions of their company as being socially responsible. Moreover, such patronage is also positively and significantly tally with their expressed support for companies that espouse shell out for the environment.None of the statements were significantly related to overall rapture of Body Shop products, which suggests that there be other determinants of satisfaction apart from espousing environment friendliness and incarnate social responsibility. Clearly, based on Schapers (2005) nomenclature, Body Shop is a green-green company which deliberately has an environmental vision. He asserts that a true double green company does not exist because it is what e xperts call the correct model of what an environmental company should be.He also has cited Body Shop as an epitome of this category, which ecocopreneur Anita Roddick has deliberatly pushed towards a strong environmental thrust. She did not merely define to make profits but also wanted to have environmentalism as a core value. Moreover, she was successful at reinventing the enhancives industry into something that conveyed honesty, altruism and environmental stewardship, in stark contrast with its cheating nature (Schaper 2005). Thus, everything about the company espoused this core value.Clearly, the growth of the company was a consequence of Anita Roddicks social vision. Moreover, there has been a rising trend of consumers who pure tone for merchandise and go that work toward saving the planet and its resources, which has made Body Shop extremely popular and successful (Schaper 2005). To this day, the company continues to espouse the same values. In fact, changes in store at th e end of venerable Customers will pillowcase the same values that reflect its socially responsible nature, including its environmental, human rights, anti-animal cruelty and community- conduct credentials.These are thrusts which they have been pursue for the past three decades and they intend to influence patrons to be crusaders of the same noble goals. With the death of their founder Anita Roddick, they intend to pursue the same goals of avoidance of testing on animals, utilization of recycled plastic bottles and encouragement of community trade to in developing countries, buying plant-based oils, essences and other ingredients from communities in developing countries (Mah 2008).While the company remains to be competitive, they have to struggle to struggle against numerous competitors who just go along with the green bandwagon in the cosmetics industry. They compete with retailers like Lush, Bath Body Works and heretofore companies like bleach-maker Clorox who green washed it s image by merging with Burts Bees toiletries company (Mah 2008). The results show that Body Shop has met all its patrons expectations except for competitive terms of the product trendiness or fashion sense re bribeed by the product and the sales promotions used for the product.Moreover, it has been found that patronage of the products of Body Shop is significantly correlated with their being a socially responsible company. This means that patronage of Body Shop products increases as well with positive perceptions of their company as being socially responsible. In addition, such patronage is also positively and significantly correlated with their expressed support for companies that espouse care for the environment.However, none of the statements were associated with overall satisfaction of Body Shop products, which suggests that there are other determinants of satisfaction forth from being an environmentally friendly and socially responsible company. Chapter 5 Conclusion and Reco mmendations 5. 1 Introduction This chapter shall present succintly the conclusions which have been garnered from the current investigate. Following this are some recommendations for the company and for future research. 5. 2 Conclusion.The following are the conclusions yielded from the present study 1) Body Shop has exceeded patrons expectations on the following brokers which affect cosmetic buying select quality of the products, the customer service of the store personnel the variety of product offerings in the store the whatchamacallit of going to the store location attractiveness of the packaging the degree to which the product espouses natural rather than bathetic the values espoused by the company who sells the product.2) Body Shop has matched patrons expectations on the following factors which affect cosmetic buying choice cross the degree to which the product is environment friendly and positive feedback garnered from significant others. 3) Body Shop, on the contrary, di d not meet patrons expectations on the following factors that affect patrons cosmetic buying choice competitive price of the product trendiness or fashion sense represented by the product and the sales promotions used for the product.4) The correlation results show that patronage of Body Shop products because of their being environment friendly is significantly correlated with their being a socially responsible company. In addition, such patronage is also positively and significantly correlated with their expressed support for companies that espouse care for the environment. None of the statements were significantly related to overall satisfaction of Body Shop products. 5. 3 Recommendations.The following recommendations are put forth from the results of the present study 1) Body Shop should continue to leverage on its exceptional image, both as a corporation and as an employer. Its brand of being an environmentally conscious and socially responsible company is indeed very strong eve n after the death of its founder. This is a facet that it must carefully preserve for increased competitiveness. 2) The company should look into the factors that have not met the expectations of its patrons, namely price, trendiness, and promotions.It must continuously look for innovative ways of making patrons meet the value of paying a premium for natural products, especially now that consumers are becoming increasingly cost conscious. The respondents are very young, and thus are always in pursuit of something novel this is something that Body Shop must be keen about. 3) Future researchers may use more complex research designs to ascertain the other correlates of satisfaction with cosmetic products. They may integrate more variables for study, using analysis of variance, factor analysis, or path analytic approaches for a more profound understanding of the topic.4) The same study may be replicated in other settings, to determine if culture has some influence on choice of cosmetic products.References As An Employer (2008) Online functional at http//www. loreal. com/_en/_ww/disability/our-company/as-an-employer. aspx Accessed 10 August 2008 Avoncosmeticsnug (2007) A apprize History of Cosmetics Online Available at http//avoncosmeticsnug. wordpress. com/2007/12/31/a-brief-history-of-cosmetics/ Accessed 7 August 2008 Booth, R. (2006) Activists call Body Shop Boycott. OnlineAvailable at http//www. guardian. co. uk/business/2006/mar/17/retail.animalrights Accessed 14 August 2008 Bowens J. , Kotler P. , Makens J. (2008) Consumer Markets and Consumer Buying Behavior, Pearson Education, Inc. Upper Saddle River, NJ Boyd, L. 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Online Available at http//www. thecoast. ca/Blog-3862. 113118-4126. 113118-p19579. 113118-Entry. html Accessed 13 August 2008 Appendix A Survey Questionnaire.